Believe it or not, this may actually be the first post not directly involving the Optional System. Sacrilege? Perhaps, but the mind cannot focus on just one thing without going a little ca-razy. Rest assured, OS remains behind these next thoughts, as well as every other independent game out there.
I've bitched about marketing before. I've often wondered if I should have studied it at some point and time, including now, but I always snap myself out of that mushroom-induced absurdity. Two-thirds of marketing, I've been told, is about what's worked in the past, meaning too much emphasis on copying success. Very little individual achievement. Pass.
I like ideas which buck trend, run off in their own direction, and work despite those odds. It's similar to improv, a passion I've been denied for far too long. When an improv skit works, it's pure gold because you're able to do what takes most people weeks or months of rewrites and rehearsals. It takes skill and talent and shoves it to the front of the line.
