Yeah, it's been pretty quiet around here for a while, hasn't it? If you haven't been following me on Twitter (maybe even Facebook or G+), you'll know I started working at a real job two weeks ago. And seriously, if you're reading this and not following me on any social media… c'mon!
In fact, I'm at work right now, but the networks are down (ahh, that familiar feeling) and this seemed like the perfect opportunity to post something I've been wanting to write about for days. The fact that I've been wanting to post this for days is just a prime example of the reason for this post. Taking on a real job has been incredibly demanding.
First off, the job itself. As the Graphic Designer/Social Media Specialist (yep, I tweet for a living now) for Calabogie Peaks Resort, I am responsible for all graphics and online content produced for this ski resort. On their own, either aspect of the job would occupy a full 8-hour day, but together makes for a crazy learning curve. The design hurdles are similar to many other places: learning where files are kept, how they are processed, learning to reflect your employer's values in your designs, and more are all here and more. There are many other side projects and committees on the go that I am involved in, including one for the new website design and working on developing a revised strategy for those handy little monitors you see in many resorts today.
Now let's get to the Social Media Specialist aspect. Um, there's never been one here before. It's building up a social media presence from (almost) the ground up and that's a full-time job on its own. After a couple of weeks, I've been able to develop a three-phase strategy for getting our social media presence as a strong representation for the resort's customer service and sales force, a process that will take months, if not a year, to reach full effect.